As the creative agency of record for Tufts Medicine, we serve as a critical engine behind their marketing and communications initiatives. Our partnership spans brand strategy, campaign development, content creation and multichannel execution—all designed to amplify Tufts Medicine's mission to reimagine healthcare. We translate clinical excellence into compelling narratives that resonate with patients, physicians and communities across New England.

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From physician engagement campaigns to community health storytelling to brand positioning initiatives, our work with Tufts Medicine reflects the breadth and depth of their integrated health system. One example: When Tufts Medicine sought to increase referrals to their Advanced Heart Failure Program, we developed That Takes Heart—a strategic platform celebrating 40 years of heart transplant excellence. The campaign's dual meaning honors both the lifesaving transplants that earned Tufts Medicine New England's #1 ranking and the courage, precision and patient-first dedication required to achieve it. By transforming a milestone anniversary into a movement grounded in excellence, we gave physicians a differentiated reason to refer—and patients a reason to trust.

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