The Northeast Florida Healthy Start Coalition (NEFHSC) is a nonprofit dedicated to improving maternal, infant and family health across Northeast Florida through education, support programs and community partnerships. Over time, the organization had outgrown its existing website. Years of program and resource additions left the site fragmented, difficult to navigate and misaligned with the needs of its diverse audience – ranging from expectant mothers seeking immediate support to policymakers analyzing maternal health data. With the launch of a new statewide brand and visual identity, NEFHSC had an opportunity to unify and elevate its digital presence, making it more user-centric, accessible, and reflective of its leadership in maternal, infant and family health.
We transformed the website into a human-centered, mission-driven platform designed to meet users where they are—and guiding them to where they need to go. Grounded in the new statewide brand system, we built a cohesive digital experience that is intuitive, accessible and emotionally resonant. Clear pathways were created for distinct audiences—families, providers, partners and policymakers—ensuring that critical resources, data and programs are easy to find and act on. Content was streamlined and restructured to reduce friction, elevate key services and tell a more unified story of impact. Visual design reinforced trust and warmth, while improved architecture supports scalability as programs evolve. The result is a vital access point for care, connection and information. A platform that not only reflects NEFHSC’s leadership but also actively advances its mission to improve outcomes for moms, babies and families across Northeast Florida.
